18700. MICHAEL DELL AND LEADERSHIP AT DELL COMPUTER CORP. This paper explores Michael Dell’s leadership of Dell Computer, considering both his role in making Dell into a highly successful company and his new role in attempting to execute a turnaround at Dell. Emphasis is placed on Dell’s atypical leadership style, his success in leading his company through the implementation of a revolutionary new business model, and the tough challenges Michael Dell faces now that he has resumed command at Dell Computer. KEYWORDS: atypical leaders leadership dell built to order turnaround management innovation managers. 12 pages, 64 footnotes, 29 bibliographic sources. 3,050 words.