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18588. PANDORA: ROYALTIES KILL THE WEB RADIO STAR (A) HARVARD BUSINESS CASE STUDY 310026. This paper is a Berkeley Research case analysis and solution to a Harvard Business School general management case study by Robert C. Pozen and Alex Rosenfeld on internet radio Pandora. The case focuses on the Copyright Royalty Board (CRB)’s decision to increase the royalties required to be paid by the web radio industry by 2.5 times over the next five years, a move which will make profitability impossible under Pandora’s current business model. The paper includes situation analysis, problem identification, problem analysis with SWOT and Five Forces, discussion of alternatives, recommendations and brief implementation plan outline. KEYWORDS: Harvard case study solution web radio music copyrights intellectual capital online business models radio royalties. APA Style. 12 pages, 7 footnotes, 4 bibliographic sources.   $84


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