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| 18127. PHARMACEUTICAL SALES MANAGER. Written in first person, this paper describes the roles of a person who has been hired to act as regional sales manager for a pharmaceutical company. The roles include hiring, training, motivating, and evaluating the company's sales staff. Topics include the expectations of customers (mainly physicians), product/service differentiation, challenges to be faced, assessment tools, and ways of influencing stakeholders. In addition, suggestions are made for improving the operations of the sales force and for increasing the use of technology. The paper concludes with a week-by-week plan for the sales manager's first 50 days on the job. KEYWORDS: sales manager job roles pharmaceutical industry. Written 2006. APA Style. 10 pages, 9 footnotes, 9 bibliographic sources. 2,482 words. |
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