18673. PRODUCT FLEXIBILITY IN MANUFACTURING. This paper is concerned with product flexibility, or the ability of a company to customize products to meet customer specifications. The importance of product flexibility is discussed, along with the ways that companies can increase their flexibility in the designing and manufacturing of products. The paper also considers how the topic applies to companies working across the supply chain. Includes outline. KEYWORDS: product flexibility manufacturing operations management customization strategy. APA Style. 9 pages, 21 footnotes, 6 bibliographic sources. 2,011 words.