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18169. Product Team Cialis: Getting Ready to Market Harvard Case Study 9-505-038. This paper presents a Berkeley Research case study analysis and a case solution to a Harvard Business School marketing case study (9-505-038) by Elie Ofek on the launch of Cialis, Lilly’s and ICOS’ new prescription drug entrant in the erectile dysfunction market. The case analysis includes problem identification, industry, market and competitive analysis, SWOT analysis, identification and assessment of strategic alternatives, strategic recommendations, and an implementation plan. KEYWORDS: case studies pharmaceutical industry erectile dysfunction drugs cialis viagra levitra target market marketing strategy market segmentation new product entry case solution swot pest. APA Style. 11 pages, 12 footnotes, 11 bibliographic sources. 3,512 words.   $77


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