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| 18881. RAUTAKESKO: HAMMERING INTERNATIONAL PATH FOR A FINNISH RETAILER TO THE BALTIC SEA AREA HELSKINI SCHOOL OF ECONOMICS CASE STUDY. This paper provides a case analysis and case solution for a case study (published in 2008 by the Helsinki School of Economics) of Rautakesko, the Finnish hardware and building supply retail chain. The company is faced with challenges in its effort to expand into Russia and the Baltic Sea area. The case analysis includes background on the case, SWOT analysis and risk assessment. The case study solution concludes with recommendations on how the company can best proceed with its expansion strategy. TAGS: Helsinki School of Economics case study solution, Rautakesko Finish hardware building, market expansion, market entry, country risk assessment, Russia, Baltic states, Scandinavia, SWOT analysis, marketing strategy. APA Style. 18 pages, 40 footnotes, 1 bibliographic source. 4,090 words. |
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