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18464. RELIANCE BAKING SODA: OPTIMIZING PROMOTIONAL SPENDING HARVARD CASE STUDY 4127. This paper provides a Berkeley Research case study analysis and case solution to a Harvard Business School case study by John A. Quelch and Heather Beckham on marketing Reliance Baking Soda, an old and well established product in the Household Division of Stewart Corporation. The case focuses on the challenges faced by the new Domestic Brand Director in marketing this mature product and achieving a 10% profit increase within one year. The analysis considers the roles of pricing, advertising, consumer promotion, and trade promotion in marketing the mature product. The paper includes problem statement, problem analysis including evaluation of quantitative factors, identification and assessment of alternatives, and recommendation and implementation with tentative budget for marketing the product. 11 pages, 8 footnotes, 6 bibliographic sources. 2,910 words.
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