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18533. Revitalizing Barbie Icfai Business School Case Study. This paper is concerned with M. Verma’s case study “Revitalizing Barbie,” which was obtained online from the ICFAI Business School Case Development Centre. Based on Verma’s analysis, the paper discusses the current marketing position of Mattel (the maker of Barbie dolls), its major competitive threats, its use of marketing strategy, and the ways it can minimize the risk of failure. Although there are certain weaknesses to be found in Mattel and its Barbie product, the company is in a good position to cope with the challenges that it will face in upcoming years. KEYWORDS: case study marketing toys dolls Barbie swot Mattel Barbie. APA Style. 12 pages, 24 footnotes, 1 bibliographic source. 2,840 words.   $84


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