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| 18295. STARBUCKS COFFEE COMPANY IN THE 21ST CENTURY HARVARD BUSINESS CASE STUDY 808019. This paper provides a Berkeley Research case analysis and case solution to a Harvard Business School case study by Koehn, Besharov and Miller on specialty coffee industry leader Starbucks. The case focuses on the challenges and opportunities facing Starbucks in the early 21st century (2008) following 15 years of rapid growth. The paper includes problem statement, problem analysis with SWOT, PEST, and Five Forces analyses, identification and assessment of alternatives, and recommendations. KEYWORDS: case studies case solution starbucks brand management corporate strategy entrepreneurship global economy growth strategy social responsibility. APA Style. 12 pages, 16 footnotes, 13 bibliographic sources. 3,590 words. |
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