18745. STRATEGIC PLANNING IN THE AIRLINE INDUSTRY. This paper focuses on the use of strategic planning by two global airline companies: Continental Airlines and United Airlines (with references to Northwest Airlines, JetBlue and Southwest Airlines). The findings of the analysis are used to describe the main factors that contribute to effective international strategic planning among airline organizations. KEYWORDS: airline management aviation strategy hrm performance management strategic human resource management. APA Style. 7 pages, 22 footnotes, 7 bibliographic sources. 1,674 words.