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18672. Subway Sandwiches in the United Kingdom. This paper discusses the expansion of Subway (the sandwich store chain) into the market of the United Kingdom. The paper examines the factors that have allowed Subway to become a major competitor in the nation’s fast-food industry, such as market trends, segmentation, positioning, and advertising. The paper also compares Subway to McDonald’s in the UK and describes the unique distribution channels used by Subway (such as having products available in convenience stores). Recommendations are made for Subway’s future development in the UK market. KEYWORDS: marketing Subway United Kingdom segmentation advertising competition. APA Style. 11 pages, 28 footnotes, 14 bibliographic sources. 2,536 words.   $77


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