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Search by topic:   18829. THE RESOURCE-BASED VIEW (RBV) OF THE FIRM. This paper provides an overview and analysis of the resource-based view (RBV) of the firm, considering in particular the position of the RBV as a major school of thought in strategic management. The paper provides a definition and overview of the RBV of the firm, including a comparative discussion of the resource-based view of the firm versus the externally-focused market-based view of the firm, and contrasting views on the importance of internal resources versus the external environment in building and sustaining competitive advantage. KEYWORDS: strategy strategic analysis resource-based market-based Penrose Barney Wernerfelt Porter competition industrial organizational model internal firm resources five forces. APA Style. 14 pages, 68 footnotes, 27 bibliographic sources. 3,950 words.   $98 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance