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Search by topic:   18505. THE E-MYTH REVISITED BY MICHAEL E. GERBER. This paper summarizes and critiques The E-Myth Revisited, a book that seeks to explain why new small businesses often fail. It is argued that the problem is due to most businesses being started by “technicians” (people with skills that they want to market) rather than by business-savvy entrepreneurs. Despite some minor criticisms, the reviewer finds that the book provides useful advice. KEYWORDS: book review small business success failure entrepreneurs. MLA Style. 6 pages, 16 footnotes, 1 bibliographic source. 1,377 words.   $42 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance