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Search by topic:   18166. XM SATELLITE RADIO (A) HARVARD CASE STUDY 9-504-009. This paper provides a case analysis and case solution to a 2003 Harvard Business School marketing case study (9-504-009) by Godes and Ofek. The case concerns the initial launch and marketing strategy of XM satellite radio, considering the challenges involved in launching a radically new product and analyzing the media environment for XM radio and its main competitor, Sirius. The case analysis includes problem identification, environmental analysis, SWOT analysis, identification and assessment of strategic alternatives, strategic recommendations, and an implementation plan. KEYWORDS: case studies business models competition decision making marketing strategy pricing product introduction satellite radio target marketing case solution. Written 2008. APA Style. 10 pages, 11 footnotes, 6 bibliographic sources.   $70 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance