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Search by topic:   18048. YELLOW ROADWAY IN CHINA. This paper discusses a report in a January 2006 issue of Wall Street Journal regarding the plans of Yellow Roadway Corporation, a U.S. trucking firm, to expand operations to China. It is argued that the company has made a wise strategic decision and has shown cultural sensitivity by choosing to call itself YRC World Wide Inc. in the region, because of the negative connotations associated with the word "yellow." KEYWORDS: market entry strategy culture business china. Written 2006. MLA Style. 6 pages, 7 footnotes, 2 bibliographic sources. 1,398 words.   $42 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance