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19162. Amazon, Apple, Facebook and Google Harvard Business Case Study 513060 Solution. This paper provides a Berkeley Research analysis and case solution to a Harvard Business School marketing case study by John Deighton and Leora Kornfeld on four tech giants: Amazon, Apple, Facebook and Google and their battle for dominance in online (and mobile) advertising and commerce. The time setting for the case study is 2013 and the focus is on the changing online marketplace and the overlapping domains in which the four firms operate. The case analysis includes problem identification, problem analysis, discussion of alternative scenarios, and conclusions and recommendations for each of the four companies. APA Style. 12 pages, 20 footnotes, 7 bibliographic sources, 4400 words.

TAGS: Amazon Apple Facebook Google Harvard case solution, online advertising, ecommerce, Internet future, contested marketing boundaries, disruptive innovation, marketing strategy.

  $84


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