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19226. Cilkray Graphics Harvard Business School Brief Case Study 916512 Solution. NEW, FALL 2016. This paper provides a Berkeley Research analysis and case solution to a Harvard Business School (HBS Brief Case collection) marketing case study by Frank V. Cespedes and Alisa Zalosh on Cilkray Graphics, a high technology firm that produced and market three lines of specialized graphics processing units (GPUs). The case focuses on a major competitive threat posed by a competitor posed to launch a new product that will significantly outperform even Cilkray’s best GPU. The case solution includes problem definition, problem analysis, discussion of alternatives, and recommendations. NOTE: This case solution does not include any financial analysis or projections. APA Style, 11 pages, 5 footnotes, 3 bibliographic sources.

TAGS: Cilray Graphics case study solution, competition, new product marketing, technology products, marketing strategy, product management

  $77


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