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19503. Cuba, Potential for International Business: Country Risk Assessment. New, Winter/Spring 2017 This paper, written from the perspective of a U.S.-based investor, provides a risk and opportunities assessment of Cuba as a location for international business and investment. Following an economic, political, and cultural overview of Cuba, the paper profiles the operations, marketing, and human resources management aspects of doing business in Cuba. Economic prospects are viewed as relatively bright over the next five years. While significant political risks to operating in Cuba remain, recent normalization of U.S.-Cuban relations predict a more favorable political risk profile in the coming years. Recommendations are made for direct and indirect foreign investment. APA Style. 15 pages, 52 footnotes, 13 bibliographic sources, 4,195 words.

TAGS: Cuba, country risk assessment, international business, FDI, foreign investment, political risk, market entry, economic risk, foreign operations

  $105


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