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19265. Flexibility at Genentech: Developing Versatile Domain Experts and Deploying Flexible Resources at One u.s. Medical Affairs Unit Uc Berkeley Haas School of Business Case Study b5877 Solution. NEW, FALL-WINTER 2016-2017. This paper provides a Berkeley Research case study analysis and solution to a UC Berkeley Haas School of Business organizational behavior case study by Homa Bahrami and Stuart Evans on infusing flexibility into one medical unit at global biotech firm Genentech. The case focuses on the efforts of Mauricio Silva de Lima, M.D., Ph.D., Vice President of U.S. Medical Affairs, to build flexibility into the medical unit. The case analysis includes problem identification, problem analysis, identification and discussion of alternatives, and recommendations. APA Style, 11 pages, 6 footnotes, 5 bibliographic sources.

TAGS: Flexibility at Genentech case study solution, change management, leadership, organizational culture, product life style, strategic planning, teams, organizational flexibility, cross-functional management, product life cycle.

  $77


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