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19152. Plugging in the Consumer: The Adoption of Electrically Powered Vehicles in the u.s. Harvard Business Case Study 510076 Solution. This paper provides a Berkeley Research analysis and case solution to a Harvard Business marketing case study by Elle Ofek and Polly Ross Ribatt on consumer responses to the development of electrically-powered vehicles. The case focuses on the challenges in marketing electric cars and the role of government and policymakers in encouraging development in alternative vehicles. The case analysis includes problem identification, problem analysis, assessment of alternatives, and recommendations. APA Style. 12 pages, 9 footnotes, 8 bibliographic sources.
About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.

TAGS: Harvard business case solution, marketing strategy, automobile industry, alternative-fuel vehicles, electric cars, fuel cells, green marketing, environmentalism, energy, business and government relations.

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