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Search by topic:   02006. NATURE AND ANALYSIS OF EFFECTIVE MAGAZINE ADVERTISING. Overview of magazine advertising, and ad techniques in general; getting the customer's attention, emotional and symbolic appeals, preventing negative associations, etc. 12 pages, 31 footnotes, 20 bibliographic sources. 1 picture.   $84 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance