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| 02286. THE ECONOMIC EFFECTS OF ADVERTISING. A detailed study of the effectiveness of advertising in the media; the history of advertising, the effect of advertising on demand for goods and services, the effect on competition and the effect on national income are all dealt with. A chart of advertising expenditure, 1914- 64, is included. 16 pages, 17 footnotes, 16 bibliographic sources. |
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$112
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