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Search by topic:   04911. INCREASING MEDIA COSTS. A look at the impact of increasing media costs on advertising. The factors contributing to rising costs, such as labor, equipment and overhead, are examined in the first part of the report, and some of the strategies for handling those increased costs are studied in the second part. Includes a close look at television and radio costs and their rapid escalation in recent years. 9 pages, 14 footnotes, 9 bibliographic sources.   $63 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance