04869. PRICE ELASTICITY OF DEMAND IN THE MARKET SYSTEM. This paper provides an overview and analysis of the mechanism of consumer sensitivity to price changes and the degree to which consumers change their buying patterns in response. The theory of price elasticity, the hypothetical demand schedules, and the application of the theory to hypothetical supply and demand structures are all looked at in detail in this paper. KEYWORDS: price elasticity consumer buying patterns supply and demand. 11 pages, 15 footnotes, 3 bibliographic sources.