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Search by topic:   05867. MEASUREMENT OF MARKETING PERFORMANCE IN THE MULTINATIONALS. Control systems for effectiveness in marketing are disucssed accounting for degrees of organizational autonomy and differences in the national organizations of the European subsidiiaries of American companies. The report notes the lack of monitoring of political events in various countries and concludes that in general control procedures are minimal. 20p. plus tables. 18f. 9b.   $133 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance