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Search by topic:   51759. TELEVISION AS AN ADVERTISING MEDIUM IN RETAIL BUSINESS. Good discussion of the advantages and disadvantages of TV ads for the retail store; why they haven't used TV, effective strategies for when they do. 9 pages, 18 footnotes, 15 bibliographic sources.   $63 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance