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Search by topic:   06318. MARKETING RESPONSES IN THE ICE CREAM NOVELTY INDUSTRY. The controversy over the nutritional value of ice cream, the industry's product development techniques, and its marketing strategies with regard to inflation and food value factors are all reviewed in this general case study. 10 pages, 7 footnotes, 5 bibliographic sources.   $70 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance