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Search by topic:   07131. CONSUMER TRENDS IN THE ALCOHOLIC BEVERAGE MARKET. Overview of the return to taste that has shake this market in recent years, influence of demographics (baby-boom generation) and related changes behind the trends to lighter drinks. Also covers the older, heavier drinker; increased importance of females and minorities in this market; two brands successfully appealing to younger drinkers; appeals to sports and sexuality; possible trends for the remainder of 1980s. 19 pages, 38 footnotes, 18 bibliographic sources.   $133 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance