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| 07021. MANAGEMENT BY MOTIVATION. Comprehensive overview of motivation theories of management. Includes the theories of: Taylor, Maslow, Herzberg, McGregor, Vroom, Lawler & Porter. Good theoretical discussion of differences between behavioralist theorists and motivation theorists (and why behavioralists are wrong); the modern synthesis of motivation techniques as revealed in recent books by Rosenbaum, Ford, and Ouchi. 17 pages, 33 footnotes, 7 bibliographic sources. |
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$119
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