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Search by topic:   07132. MASS MARKETING COMES TO THE WINE INDUSTRY. Study of how major mass market corporations such as Coca-Cola and Schlitz have changed the wine industry by appealing to mass tastes through advertising and the development of light wines. Focuses on Coca-Cola's moves to introduce mass advertising, develop and market light wines; also other developments which widen the wine market. 10p. 7f. 5p.   $70 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance