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07137. RECENT MARKETING DEVELOPMENTS IN JAPAN. Good brief overview of marketing trends in Japan. On one hand, imitation of American innovations such as research; on the other hand, an incredibly complex, rather antiquated and certainly over-manned distribution system with many small wholesalers supplying many small shops in most consumer fields. Political pressures to keep this system and the responses of efficiency-seeking companies. 5 pages, 7 footnotes, 4 bibliographic sources.   $35


Copyright 2002 Academic Research Papers

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