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Search by topic:   07661. THE ETHICS OF ADVERTISING. An overview of criticisms and defenses of possibly misleading advertising. Includes the evolution of legal doctrines, the difference between falsehood and deception, how literal truth can actually deceive, criticism and defense of the technique of associating social-psychological values with, products ("You meet the nicest people on a Honda"). Well-informed consumers need less protection than ignorant consumers; since both types of consumers exist in the market, controversy over ad ethics will continue. 7 pages, 14 footnotes, 2 bibliographic sources.   $49 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance