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Search by topic:   07455. THE IBM PC: ITS DISTRIBUTION SYSTEM. Good study of how IBM moved into mass marketing with its PC home computer, and the problems encountered,. Includes how and why IBM decided to use a variety of outlets, IBM's policies for retailers, problems of supply, problems of unauthorized discounting. Although trying to control both quality and price through independent outlets has its costs, the distribution strategy should allow IBM to saturate the market. 6 pages, 6 footnotes, 4 bibliographic sources.   $42 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance