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Search by topic:   08876. AMERICAN EXPRESS'S NEW OPTIMA CARD: WILL IT SURVIVE THE NEW ECONOMIC AND REGULATORY ENVIRONMENT? The investigation considers whether or not the release of the company's Optima credit card is a good decision for American Express, particularly with respect to the current economic and regulatory environment. Concludes that Amex is in a good position to expand into revolving charge cards now. 14 pages, 26 footnotes, 21 bibliographic sources.   $98 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance