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| 08358. KENTUCKY FRIED CHICKEN -- INTERNATIONAL MARKETING OPPORTUNITY. Analysis of KFC's Japanese marketing strategy, including an analysis of the company's target market, location, product mix, distribution system, and advertising strategy. Also includes an overview of the Japanese consumer market and a market strategy prototype for U.S. companies entering Japan's consumer market. 14 pages, footnotes in text, 17 bibliographic sources. |
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$98
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