|
| 08873. MARKET PROFILE OF ZELTZER SELTZER. Profiles Anheuser-Busch's new entry into the soda market in terms of target market, pricing, distribution, promotion, and competition. Takes a market segmentation approach. TAGS: new product market entry, segmentation, soft drink industry. 6 pages, 12 footnotes, 8 bibliographic sources. 1,539 words. |
|
$42
|
|
 |