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Search by topic:   08103. MARKETING IN THE BANKING INDUSTRY. A look at successful strategies in making a bank customer-oriented. Various experts are cited who encourage the development of a sales-oriented banking staff and emphasize the importance of convenience, responsiveness, breadth of services, and customer relations. Also considers how to manage public opinion regarding bank closings and market segmentation. 27p. 8b.   $133 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance