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Search by topic:   08717. MARKETING INNOVATIONS. An analysis of Ketteringham's and Nayak's book, Breakthroughs, which focuses on the factors which appear to be of the greatest importance in bringing a major innovation to the market. 6 pages, 1 footnote, 1 bibliographic source.   $42 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance