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Search by topic:   08058. MARKETING PERSONAL COMPUTERS. A case study which compares the marketing methods of Apple and A.T. & T. in the personal computer field. Considers the reasons for Apple's relative success and the difficulties encountered by A.T. & T. 9 pages, 13 footnotes, 7 bibliographic sources.   $63 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance