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Search by topic:   08579. MARKETING: THE NEW PRIORITY. Reviews and analyzes a November 1983 article from Business Week magazine. The article's thesis is that mass marketing is a thing of the past. Today's successful marketer must segment. 5 pages, 0 footnotes, 1 bibliographic source.   $35 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance