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Search by topic:   08878. MARKETING THE SONY WATCHMAN AND SONY WALKMAN. Discusses market segments, target markets, and consumer attitudes toward these two products. Six different segments for the Walkman and two different segments for the Watchman are described. 4 pages, 0 footnotes, 0 bibliographic sources.   $28 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance