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Search by topic:   08859. MCDONALD'S STRATEGY FOR SUCCESS. Presents an overview of some of the ways in which McDonald's is seeking to meet the competitive challenge of the 1980s and beyond. Considers the company's global strategy, its public relations activities, and its move into special market niches. 7 pages, 22 footnotes, 16 bibliographic sources.   $49 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance