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Search by topic:   08879. THE ART AND SCIENCE OF SELECTING ADVERTISING PREFERENCES. Reviews main points and theories form two advertising journal articles. The three hit theory and the advertising law of diminishing returns are discussed in particular detail. 7 pages, 2 footnotes, 2 bibliographic sources.   $49 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance