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| 09912. INTERNATIONAL OPERATIONS OF NISSAN (JAPAN) AND VOLVO (SWEDEN). An indepth examination of each car company's history, product focus, marketing and management strategy in the international auto industry. Provides a background on the current state of the industry. Compares and contrasts the two companies varying approaches toward marketing, financial maangement, production, and employee relations. 26p. 82f. 50b. |
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$133
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