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Search by topic:   09709. ADVERTISING AND EMOTIONS. An analysis which shows three of the major ways in which advertisers use effective appeals to manipulate consumers' emotions: 1) creating positive feelings associated with the brand; 2) using emotions to increase communication impact; and 3) presenting emotions as a benefit of consumption. Background theory on consumer learning and decision-making is provided. 10 pages, 27 footnotes, 21 bibliographic sources.   $70 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance