09526. CAR WARS: IS AMERICA LOSING THE BATTLE? A comprehensive comparative analysis of the Japanese and U.S. auto industries, with a focus on Japanese encroachment into the American market. Cultural influences in the Japanese automakers' success are taken into consideration. The success of Honda and the recent response of Ford are presented as examples of the current situation. Concludes with a recommendation for cooperation between the two countries and an end to protectionist policies. 17 pages, 62 footnotes, 53 bibliographic sources.