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Search by topic:   09087. DECEPTIVE ADVERTISING AND SOCIAL RESPONSIBILITY. Discusses external (legal-political) and internal (managerial) restraints on deceptive or misleading advertising. Concludes that a pragmatic, cost-based approach based on self-interest is the most effective restraint on such practices. 6 pages, 11 footnotes, 7 bibliographic sources.   $42 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance