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| 09469. HYPERMARKETS: IS AMERICA READY FOR THE ONE STOP SHOPPING EXPERIENCE AT LAST? Details the hypermarket (220,00+ sq. ft. retail center with both grocery and general merchandise products) history and concept and considers obstacles and opportunities to their growth in the US by looking at the examples of Carrefour, Euromarche, Wal-Mart (Hypermart USA) and K-Mart (American Fare). 21 pages, 58 footnotes, 32 bibliographic sources. |
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$133
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