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Search by topic:   09925. INFANT CAR SEATS MARKETING PROGRAM. Presents market overview, rationale and strategy for the marketing of a new infant car seat under the brand name of Care Chair. Details target market, product features, distribution strategy, sales organization, advertising strategy (includes sample ad) and first year financial projections. 16 pages, 18 footnotes, 12 bibliographic sources.   $112 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance