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| 09664. MARKETING A NEW COSMETIC PRODUCT. Summarizes the rationale, target markets, product configurations, pricing, distribution and promotional strategy for launching a new product in the cosmetics/toiletries field. The product "Skin Saver" is designed as a combination skin protectant, sunscreen, and anti-aging lotion. 7 pages, 16 footnotes, 19 bibliographic sources. |
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$56
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